Wild Beaver Print Shop is rebranding as Wild Beaver Design & Production Studio. The change signifies the closure of our retail walk-in print shop operations as we set our focus on becoming the go-to creative resource for Northwest Arkansas small businesses, nonprofits, and other organizations.
When Wild Beaver launched in Q4 2021 we really thought we were just gonna RETAIL PRINT SHOP like Ken does BEACH .
But Northwest Arkansas took our beaver paw and said, "Actually, what we really need from you is a little bit different than copies and scans and fax services." And of course we said SURE! WE CAN DO THOSE LIL BIT DIFFERENT THINGS FOR YOU!
By the end of Q3 2023, those "little bit different things" (design and production services) are now what we do. We're on the cusp of bringing on a 4th member to our design team. I'm on the phone with my vendors about new production equipment. Everything that's growing at Wild Beaver is happening BEHIND the walk-in retail service counter. Copies, faxing, scanning -- these services don't come close to generating the revenue to cover the wages of the staff who run the counter, but I have to have them there to help anyone who walks in.
Last week, the proverbial dam broke for me as a business owner...there were too many situations at our walk-in counter that made it very clear our current business configuration was not working. We could be a retail print shop or a Design and Production Studio, but not both. It isn't sustainable.
With the new business format, we can put 100% of our energy, team talents, and resources where we are experiencing rapid growth, and that is design and production work.
As a Studio, we'll be able to focus on our mission to become the creative resource we want to be for our fellow small businesses, nonprofits, civic groups, and event organizers in Northwest Arkansas.
And by changing our name to Wild Beaver Design & Production Studio, our business focus is clear and disassociates us from a retail print shop operation.
By the way, you can still call us Wild Beaver for short ;)